
Analyze. Rethink. Transform.
These are the three founding steps of the ART strategic method, a scalable approach designed for non-profit organizations, SMEs, and public organizations. Developed by O Stratégies and TouriScope, this method offers a structured, adaptable framework deeply rooted in the human reality of organizations.
Analyze
Develop a comprehensive portrait of your organization and its environment using practical tools: stakeholder mapping, PESTEL analysis, SWOT analysis, etc.
Rethink
Co-create your vision, values, and strategic pillars through a collaborative approach. Tools used: SOAR analysis, participatory workshops.
Transform
Take action with a structured plan (SOMIA model), prioritize your interventions, and implement a continuous improvement system.
Strategic Planning Workshop

by Camille Perron Cormier, Illustrator and cartoonist, Moncton (NB)
Why did we create this method?
Because strategy should never be a formality. It must be a lever for clarity, mobilization, and transformation.
Our ambition is to make strategy accessible, inclusive, and dynamic—serving organizational resilience.
What you’ll find in the white paper:
- A step-by-step guide to initiating or redefining your strategy
- Practical tools to adapt to your reality
- A concrete case study applied to a cultural festival
- A flexible approach, at your own pace
Thank you to our partners
A huge thank you to our invaluable collaborators: Camille Derelle Aubut of TouriScope, whose thoughtful collaboration and strategic expertise made it possible to create a tool that is elegant, simple, and profoundly useful. And Camille Perron Cormier, illustrator and co-author of Strategic Planning Workshop. We are proud to have co-created something





